Design is increasingly becoming a more widely recognised business activity, but there is a lack of frameworks to measure design’s effectiveness.
How is design effectiveness evaluated in a micro economic perspective of the client, the designer agency, the end user and wider context of stakeholders? To what extent are the measurement processes carried out: which measures and metrics are used and how are these selected?
This research paper aims to answers these questions. The paper was written in 2009 by Ida Thulin Bentsen during her masterstudies in Design Management at London College of Communication, University of the Arts.